| > An opportunity to be seized immediately |
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| Register by 31 May and save 20%! Just submit your application and pay a deposit |
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| If you register by Monday May 31, you will get a 20% discount on the cost of the free area. Franchising&Trade is offering an interesting opportunity to exhibitors. All you need to do is to submit your application and pay a deposit. So, what are you waiting for? --> Information and registration details! |
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| > The next edition is scheduled to take place from 15th through 18th October |
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| Franchising&Trade is celebrating its 25th anniversary A host of novelties, including the new exhibition center of fieramilanocity |
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Franchising&Trade is celebrating its 25th anniversary. This exhibition started off in 1986, and since then it has grown consistently over the years, to become the national leading event and one of the key exhibitions in its industry in Europe. The 2010 edition – organized by Fiera Milano Rassegne in cooperation with RDS Consulting – is expected to be rich in old and new contents. | |
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| > The new media campaign has started |
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| F&T: effective communication for a successful exhibition! The strategy is aimed at informing and capturing a high-quality public |
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| An accurate communication activity has been put in place, ranging from classical to specialized media, from on-line ads to partnership activities, all the way down to event-related catalogues and brochures. On top of this, initiatives have been launched in order to identify franchisees with good management skills and funds available for investment, promotions were implemented with agencies and institutions, and the Web site has been completely renewed and updated. Franchising&Trade is looking at the foreign market with increasing interest. The goal is to capture highly-qualified operators thanks to a selected scouting activity. |
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| > Aphorism by Churchill, Kennedy, and Einstein in the new advertising format |
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| The sun “shines on” Franchising&Trade More visibility to brands and exhibiting companies |
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Well-known quotations of Churchill, Kennedy, Einstein and a single common denominator, i.e. the sun, which conveys the idea of rebirth and positiveness. These are the pillars placed at the heart of the advertising campaign for Franchising&Trade, which preserves a link with the 2009 visual and concept, mirroring the traditional origin of the exhibition, but at the same time re-inventing the images and the head to make the message more positive. The new format has been thought so as to cover and convey top visibility to the brands and exhibiting companies. |
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| > A targeted study method to pass entry tests |
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| CST: specific courses to be admitted to university faculties open to a limited number of students Centers are scattered throughout Italy to meet the training needs of high-school graduates |
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Courses to be admitted to university faculties open to a limited number of students, and start-up, promotion, and development of a franchised network of teaching and training centers under the “Centro Studi Test” brand. This is the innovative business launched by CST European Education, a company set up in 2009 by the Vaccaio family. CST European Education is the Master Franchisor of the historical brand “Centro Studi Test”, i.e. the symbol of the first company, based in Central-Western Sicily, and one of the few in Italy to be authorized to organize courses aimed at training students who want to enroll at faculties open only to a limited number of students. “The commercial project is aimed at disseminating this unique teaching method – explains President Ottone Vaccaro – marked by the distinctive brand Centro Studi Test, in each and every Italian region. |
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| > From cosmetics to the environment, an added-value approach to the Tuscany resources |
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| Erbario Toscano, natural products for the house and wellbeing A range of solutions for demanding, sophisticated customers |
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| It operates in 17 different countries. In Italy it has a dozen franchised points of sale, and its products are sold through over 500 shops. Erbario Toscano relies on the high quality of its products for beauty, wellbeing, and the house made from the natural resources offered by the regional territory of Tuscany. “Our main target is the high-end segment of the market – explains Mr. Egisto Bertozzi, in charge of franchising. Our product lines are sold in the most important perfume shops, ancient villas, chateaux, and prestigious hotels.” Among the most outstanding products of this region are olive oil shampoo, a hydrating butter cream with lavender essential oil, exclusive fragrances such as sandal, used as an indoor scent “with no added alcohol,” says Mr. Bertozzi, “and all this is exclusively made in Italy at our headquarters in Viareggio.” The company features three major strengths: “a concept linked to the Tuscan tradition, sophisticated packaging, and excellent quality/price ratio.” |
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