FLASHNEWS N. 6		MAY 2008
		La Piazza dei Mercanti: a must for experts and collectors
				The market show of antiques, modernism, vintage, collectibles, and brocantage to be held from November 6th through 9th at fieramilanocity
				La Piazza dei Mercanti, the market show of antiques, modernism, vintage, collectibles and brocantage is scheduled to take place at fieramilanocity from Thursday November 6th through Sunday November 9th. This is the only event in Milan where collectors and experts may come together.
		The opening time of this third edition shall be extended from 10 a.m. to 8 p.m. so as to favour a larger flow of visitors. At Pavilion 3 of the fieramilanocity fairground, experts and collectors, as well as novices and amateurs, shall find all sorts of objects and offerings to meet every possible need: from antique furniture of different ages and styles to modernist pieces, from books and prints of the 19th century to jewels and costume jewellery from the 1950’s, from pictures and paintings to sculptures, from lamps to music instruments, from ceramics and carpets to vintage clothes, decorations and watches. The schedule of initiatives and side events is still under definition. Go Back to the Table of Contents
		"A unique show, with an extensive offering and highly-qualified exhibitors” To quote Mr. Peraboni “Milan is the ideal showcase to meet all visitors’ needs”
		Over 7 million Italians are searching for collectibles (source: Ipsos Explorer), and the majority of them live in North-Western Italy. La Piazza dei Mercanti enjoyed a positive feedback in its past editions. In your opinion, what are the reasons for this success? “La Piazza dei Mercanti is one of the most comprehensive events in its category – explains Mr. Corrado Peraboni, Chief Executive Officer of Fiera Milano EXPOCTS - , with an extremely rich assortment of objects, including antiques, modernism, vintage, brocantage, and many other curious collectibles. Such broad offering is coupled with an accurate selection of exhibitors, all of whom are professionals focusing mainly on quality of the exhibited pieces, who can also act as valuable consultants for their buyers.
		Finally, thanks to the strategic geographical location of Milan and its closeness to neighbouring Countries such as Austria, Switzerland, and Germany, the event succeeded in attracting a high number of interested and competent visitors in the past editions.” La Piazza dei Mercanti is the only event in Milan’s exhibition schedule that gathers collectors and amateurs. Therefore, it is a must for exhibitors and visitors alike. “In a prestigious venue such as fieramilanocity, the organization of Fiera Milano Expocts once again managed to fulfil the market needs, offering a unique exhibition that puts together modernism and antiques. Being the business capital and the most important market in Italy for the purchase and sale of art objects and collectibles, Milan is the ideal showcase to meet the needs of the public, from mere novices to amateurs, from collectors to “sophisticated experts.” Hence, this is an opportunity for exhibitors to make contacts with new potential customers from an outstanding location attracting people from the whole of Northern Italy and far beyond.” Can you anticipate any news on the coming edition? “The third edition of La Piazza dei Mercanti, scheduled to take place at fieramilanocity from November 6th through 9th, shall be completely renewed. The first and most remarkable innovation is the collaboration with O.N.E Publifiere, an exhibition event organizer with a ten-year experience, who shall bring in its special know-how in order to offer an increasingly more exhaustive service to exhibitors. Furthermore, the new location – i.e. the pavilions of the Portello fairgrounds – features more convenient and functional spaces for exhibitors, especially during the setting up stages, and a more rationalized experience for visitors thanks to a clearer exhibition path. Finally, the event shall feature a new image, which shall appear in the advertising campaign to be launched on several media including specialized press, newspapers, radio programs, and posters in the city.” Go Back to the Table of Contents