FLASHNEWS N. 2 - May 2009
		Sì SposaItalia Collezioni: with established and new exhibitors, this edition shall feature a host of new proposals for the wedding sector The high number of pre-registered participants confirms a growing interest in this event Over 150 brands between prestigious established exhibitors and new entries. There are growing expectations from the next edition of Sì SposaItalia Collezioni – scheduled to take place at fieramilanocity from 19 through 22 June (Pavilion 3, Gate/Porta Teodorico) - and the high number of pre-registered participants one month from the opening of this exhibition confirms a high interest in this event and its leading role on the international scenario. The pre-registration service shall be available exclusively to professional operators until June 12. The negative economic situation has not stopped this industry, thus proving that even in a global crisis Sì SposaItalia Collezioni remains a major collective marketing center for those operators and companies that want to be ready in time to capture the recovery phase of the economic cycle expected by the beginning of 2010. So, in addition to established and renowned brands such as Vera Wang, David Fielden, Tosca, and Giuseppe Papini, also Franco Ciambella, Elisabeth B., Juliet, Augustin Torralbo are exhibiting in Milan for the first time. These companies will have the opportunity to meet operators from all over the world. Together with ICE (the Foreign Trade Institute), Fiera Milano Expocts has invited the most qualified buyers from China, Japan, Greece, Great Britain, United States, South Korea, and Syria. Vera Wang celebrates a new sense of freedom and fragility These items convey the feeling of a youthful, romantic and feminine charm Vera Wang - From delicate, ethereal layers to pale hand-painted tulles and silks, this collection embraces a youthful charm, femininity and romance. Ribbons, buttons, bows and blossoms add to the overall whimsy and lightness in an entirely modern take on wedding fantasy! Asymmetrical draping, random gathers and all sorts of scattered decorative touches add to the eccentricity and artistry of this collection. Sublime! Seductive! Sensual! The collection by ModelNovias celebrates elegance and femininity The Tibet culture is interpreted in a series of clothes made with silk fabrics Inspired by the traditional clothes of Tibetan women and in their culture, ModelNovias creates a collection of defined cuts and simple line gowns to full volume gowns and spectacular sheer skirts. Natural silk fabrics are used with different techniques in order to create taffeta, satin, mikado, organza…offering a wide range of colours from ivory to vison. Styles are enriched with beadings, floral appliqués, hand sewn embellishments and Swarovski crystals set in an artisan way following the mark of the company: elegance and feminity with a modern touch. Carla Ragaini: rewarding every woman in special occasions Refined accessories and clothing items made with precious materials In 1982, Carla Ragaini decided to turn her passion into an entrepreneurial challenge by building her first laboratory and so she made her first collection of bridal accessories. The collection gradually grew with new ideas, refined accessories, small clothing items made of precious materials. Every creation talks about Carla’s passion and her virtually maniacal care for and study of all models, accurate selection of fabrics and accessories, and focus on the finishing of each individual item. By proactively participating in the key events for this industry, the company became known internationally and started what are now consolidated cooperation agreements in Europe, Asia, Arab Countries and America. Small creations of great character that are now reaching out beyond the bridal sector to reward every woman in their most important and special occasions. Ottavio Nuccio Gala: a great come back of the morning suit! The 2010 broom collections feature the new image of the contemporary Gentleman If the wedding is celebrated in daytime, the most suitable dress for the broom is the morning suit, with an ever-green elegance that has gone beyond every fashion fad without losing its attractiveness. In his Gentlemen collection, Ottavio Nuccio Gala introduces the classical tailcoat made with a single textile cut from the shoulders down to the tail, with no stitching around the waist. It has been designed and shaped with a view to stylizing the masculine figure, thus evoking an image of ever-green elegance and sober modernity. The textiles used depend on the season with deep black satin of 100% wool from Biella (made in Italy) for the Fall-Winter season, while for Spring-Summer 100% extra-fine cool wool with different coatings - fil a fil, striped, bird’s eye, grisaille in anthracite grey and deep black. If one wishes to break the formal rules of the morning suit, the proposal for 2010 is 100% cotton satin in pastel colors to be a real lively Gentleman in the warm summer ceremonies. The classical trousers for the morning suit come with more or less thin stripes in various hues of grey and black. Also the one-color version in the same textile as the jacket becomes very elegant if made with a satin or glossy effect fabric such as Nobility Super 150’s by Cerruti. Whatever the choice of the waistcoat – whether classical or shawl-like – the materials are silk, linen or wool in traditional colors such as grey, light blue, white, beige, wine red, pink and pearl, while ties – in jacquard or solid color, 100% Italian silk from Como – will uniquely personalize the outfit. In line with the true British style, the morning suit should come with matching 100% silk jacquard waistcoat with satin tie and square; the shirt will be 100% “double twisted” cotton with turn-back cuffs for the cufflinks, with a white camellia in the same hue as the shirt, top-hat and walking stick. For those who prefer a younger and more modern style, fashion designer Mario Moreno has made a suit with a redingote-cut jacket, similar to but not quite the same as a tailcoat since it has no tail. From the flowing lines of Dalin to the sparkling brides by Vinnì Sober and original dresses to remember a unique day Dalin offers flowing lines, unprecedented lengths, soft and light-weight fabrics, pale and elegant colors ranging from light yellow to warm pink, from golden ivory to languid hues of wisteria, added to the pure white of tulle, organza, chiffon, crepe satin, sometimes preciously decorated with cascades of small crystals, flowers and filmy drapes. Mermaid-like dresses of sophisticated beauty created to produce feelings of utmost sweetness, lightness, and intimacy. Combinations of flounces and pleats caressing delicate cuts to evoke graceful curves. Intriguing, always varying necklines underline and extol the female figure without ever diverting the attention from the uniqueness of the dress. The Vinnì collection, designed by a team of young women designers, draws inspiration from modern, sparkling brides with a “taste for life”, who dream of a special dress for a unique day. The sober originality of these items is achieved through unusual and refined, lively and light volumes. The textiles are simply wonderful: organza, chiffon, tulle, silk in all possible versions – flowing, filmy, transparent. The prevailing colors are pastel hues that, combined to one another, create a harmonious symphony of patterns that, with a touch of discreet innovativeness, become seducing and therefore particularly appreciated by modern brides. For the most refined customers, Vinnì has made its best efforts to create dresses featuring a bursting femininity with fabrics that rest on the body, enriched with refined, precious accessories. Second weddings and civil weddings on the increase in Italy In 2007, 250,360 weddings were celebrated. People get married increasingly later in life. In Italy, second weddings and civil weddings are increasing. According to statistical data by Istat, in 2007 33,070 second weddings were celebrated versus 31,846 in the previous year, accounting for 13.2% of the total. On the other hand, civil weddings have increased from 83,628 in 2006 to 86,639 in 2007. Civil weddings account for 34.6% of the total, up by 50% in the past 15 years. In total, 250,360 weddings (i.e. 4.2 every 1000 inhabitants) were celebrated in 2007. People get married increasingly later in life. The average age of men at their first marriage is 32.8 years while the average age of women is 29.7. There is also a large percentage of marriages where one of the spouses is a foreigner. In 2007, they amounted to 34,559, i.e. 13.8% of the total. The “wedding running” mania is raging also in Italy Brides run through the city in their wedding dress Running along the streets wearing their wedding dress: they call it “wedding running” and it is the latest fad exploded on the Internet. It started in New York and, through the net, it has now reached Italy. Mary Jane Watson was the first to launch it in the Big Apple. Through a number of social networks, she invited her “friends” from all over the globe to take part in this game which is also an emotion – the thrill to try and run away from the wedding before saying the fateful “I do”. The first to do it in Milan were twins Carlotta and Giorgia Solari. Wearing their wedding dress, they ran – as announced in the program that they circulated on YouTube, - from Corso Buenos Aires to San Babila, all the way to the Central Train Station, with astonished by-standers staring at them. Other Wedding Runnings have been announced for the next few days in Rome and other Italian cities. This is an innovative interpretation of the “Hen Party” that draws inspiration from several movies and ads featuring a runaway bride, including “The Graduate” starring Dustin Hoffman, “Thelma and Louise”, “Runaway Bride” starring Richard Gere and Julia Roberts, and “Sex and The City” with Sarah Jessica Parker running away from her wedding along the streets of New York.