FLASHNEWS N. 3 - JUNE 2009
		Also groom’s wedding wear on the catwalk of Sì Sposaitalia Collezioni On the wake of their success at the past edition, single-brand shows will be staged this year too This is one of the most expected moments of Sì Sposaitalia Collezioni. On the wake of their success at the past edition, single-brand shows are coming back this year too, bringing also men’s wedding wear onto the catwalk. This is an innovation that adds value to the most important exhibition in the whole industry. The opening fashion show shall be the collective “Apulia Italian Excellence” show (Friday 19th June, at 01:00 p.m.), with 20 companies from Apulia presenting the 2010 novelties of one of the key clusters in the industry, under the sponsorship of the area “Policies for Economic Development, Work and Innovation” of the Apulia Region. Four fashion shows are scheduled to take place on Saturday 20th June: First is Ottavio Nuccio Gala (stand B36, at 11:00 a.m.), featuring a revival of the morning dress – the formal outfit par excellence – as reinterpreted in this line by designer Mario Moreno, followed by Fabio Gritti (stand C18/D19, at 12:30 p.m.), Meg Sposa Marcella Zaccaria (stand D28, at 03:00 p.m.), and David Fielden (stand B22, at 06:00 p.m.). On Sunday, June 21st Amelia Casablanca (stand C34/D37, at 11:00 a.m.), Ian Stuart Bride (stand B16, at 12:30 p.m.), and St. Pucchi (stand D10, at 03:00 p.m.) shall be on stage. the invitation to the fashion shows The opening ceremony of Sì Sposaitalia Collezioni to take place at Villa Necchi The event shall be organized in cooperation with the Apulia Region Also this year, Sì Sposaitalia Collezioni is going to celebrate the Bride’s Week together with its exhibitors. The opening ceremony (access upon invitation) featuring the very best of Italy’s excellence has been organized in cooperation with the Apulia region, a leading area in the manufacturing of brides wear. It shall take place on Friday, June 19th, at 08:00 p.m. in the wonderful frame of Villa Necchi in Milan. Guests will be shown the best creations made in Apulia which will decorate and embellish the event location, while tasting dishes made with delicious typical products from Apulia, as reinterpreted in a modern and sophisticated fashion specifically for this occasion. CRYSTALLIZEDTM – Swarovski Elements: a scintillating wedding Between light and creativity so that everything can shine more for a truly special day For the second year, CRYSTALLIZED™ - Swarovski Elements takes part in Sposaitalia Collezioni to show how things can be even brighter on that special say thanks to the magic that distinguishes Swarovski’s crystal elements. This year CRYSTALLIZED™ focuses its attention on Italian dressmaking companies, who are testimony of Italian-made products that always have something to say, full of ideas, for a modern wedding. It brings a touch of internationality to the event by hosting two important names. The story of a wedding is told on the white island of CRYSTALLIZED™ - Swarovski Elements amidst an atmosphere of lights and creativity. Embroidered items are showcased in a open and clean space, accompanied by precious accessories, because a bride is not only a white dress, but also jewellery and lingerie made precious and alluring by Christies and shoes interpreted by Guido La Rocca as shimmering jewels, flowers and, why not, scintillating boxes by Ruini Mafalda, precious containers in which to store all the memories of an unforgettable day. CRYSTALLIZED™ - Swarovski Elements create precious embroidery through the skilled work of an attentive and capable dressmaker. Egò Spose tells the story of a bride who combines the cleanness of a firm and full-bodied dress with a brilliant brooch that when unstructured becomes embroidery, an integral part of the drape and neckline; Julien Mattion presents a dress that permeates the colours of the sea and sky through the embroidery in Air Blue Opal; Vera Wang proposes a confident bride who is capable of interpreting modern characteristics in a dress that hints at 1950s rigour and a matching black grosgrain band with embroidery expressing the light of the ocean depths. CRYSTALLIZED™ wants to create a type of fashion that is sensitive, contemporary and advanced and that can be a meeting point between the ceremonial tradition, creative invention and modern interpretation of the design. Whether it deals with illuminating the creations of Naughty Dog, or embellishing the dresses created by Gritti with lighting effects or making even more scintillating the already important and exclusive creations of Jenny Packam, CRYSTALLIZED™ - Swarovski Elements add a poetic elegance that transforms every piece into something unforgettable. Forever modern, inspiring and inspirers, the crystals have become the heart and soul of a boundless design and CRYSTALLIZED™ – a scintillating union between avant-garde and tradition – promises to transform this moment into a sparkling moment, forever. Couches by REspace: made in Italy items decorating quality settings Technology, design, and comfort merge into these collections “REspace is facing the current market difficulties with the same characteristics which have set the company apart since the beginning: perseverance in the research of new materials and mechanisms, constant quality control, careful analysis of production and advertising costs, and the development of new models” said Renato Di Lorenzo, Managing Director. The company – which is one of the sponsors and decorators of Sì SposaItalia Collezioni with its couches and pouffes – has pursued structural goals that allowed it to increase the level of professionalism and product quality, conveying a message of strong contents, in line with the entrepreneurial tradition that has produced the true Made in Italy. Advertising slogans such as “Design. Creating the perfect shape”, “Comfort. We have it memorised”, “Technology. We guarantee mechanisms of excellence”, “Flexibility. We have something for everyone”, despite sounding boastful, honestly correspond to how the company sees and models itself – paying minute attention to detail which sometimes borders on the obsessive. Our opinion - that “an excellent sofa should not cost as much as a car” - as stated in 2004, predicted a new market trend that has come of age and to the fore in the current uncertain situation, not only due to changes on the global scenario, but also because of investments made where they were unnecessary, and cutbacks made where it was necessary to invest. In this transitive period towards developing a (presumably) different relationship between production and marketing, REspace continues to reinvest in what has stimulated its growth to date. For us, this means doing business. Reem Acra: dresses talking about love, beauty, and fantasy A haute couture collection embellished with gold prints In her latest collection, Reem goes back to the fairy tales from her childhood – tales of true love, beauty and fantasy. The lightness and purity of her gowns capture timelessness yet has an underlay of modernity with techniques and touches like gold stamping, laser cutting, and couture construction. Marcella Zaccaria: proposals for demanding and sophisticated brides The Meg line is targeted to women who love the classical style The couture line by Marcella Zaccaria has been in the bride haute couture industry for many years and has always dressed the most demanding and sophisticated brides. It offers solutions fulfilling the most diversified needs. Among them, the Meg line is the most classical and clean for women who care about class and elegance. A romantic, timeless feeling: this is what dresses by Anne Barge stand for A classical and elegant approach thanks to the use of precious silk fabrics Bridal Gown designer Anne Barge, renowned for her attention to detail and modern interpretation of historical fashion trends, announces the presentation of her Fall 2009 collection along with Badgley Mischka Bride at the upcoming SÌ SPOSAITALIA COLLEZIONI. The Anne Barge Collection for the Sposaitalia market will feature a selection of best styles from her three bridal lines: Black Label, signature Couture and the moderately price La Fleur along with the full collection of Fall 2009 styles. These gowns showcase Anne’s signature classic and elegant approach to bridal through the use of rich silk fabrics, museum quality embroidery and beading and French lace. Pleated bodices, pintucking and elaborate draping all evoke a romantic and timeless feeling which is a signature of the Anne Barge style. The line also features a variety of silhouettes and necklines providing a refreshing alternative to traditional bridal styles. Anne Barge will also present a selection of gowns from the latest Badgley Mischka Bride collection. The design duo of Mark Badgley and James Mischka is best known for their modern take on Hollywood glamour and celebrity style. Their latest collection was inspired by red carpet looks from their couture line. Elegant silhouettes with signature details such as luxurious embroidery and beading combined with the finest fabrics and lace will be shown. A sophisticated, dandy style for the Maestrami collection Night blues and silver grays provide shine to the fabrics The Maestrami collection for this season features jackets with special cuts and fabrics of exquisite texture. Continuous research is focused on jewel button covers where the difference from classical buttons appears clearly, thus creating the ceremony suit. The prevailing style in this collection is sophisticated dandy, where accessories, buckles, cufflinks, brooches, and shoes help customers to choose and create their own personal style. The jackets feature a tighter fit with a length that reaches down to the hip. The new morning dresses become shorter, thus making the silhouette more youthful. As to colors, the new night blues and silver grays provide shine to the fabrics. Suzanne Ermann: An inimitable style Her creations have won a new bride generation Either traditional or innovative, Suzanne Ermann’s dresses meet the aspirations of today’s woman. Her inimitable style is described as « Classic with a modern twist ». In a few years Suzanne Ermann, French designer of wedding gowns and evening dresses, has imposed his style ... The freshness and originality of her creations have attracted a new generation of brides in France, where she has three shops, and throughout the world where prestigious shops represent the brand. All her models are made in France, which ensures that delivery dates are duly met, together with efficient service and top quality. Ines Di Santo: A tribute to Hollywood stars Dresses for brides who know how to choose and have a sophisticated taste A tribute no less to all the elaborate outfits Hollywood actresses have graced us with over time. Each style name pays tribute to them, Garland, Davis, Monroe, Kelly, Bacall, and more. Our fit is unique and our draping technique meticulous. We design for a bride that is discerning and has sophisticated eye for design and fashion. Nicole: Style evolution Class, elegance, and sophistication in a Made in Italy handicraft collection Fashionable and modern for a contemporary bride: refined embroidery over soft lines in pure silk make her a worldwide icon of style.