FLASHNEWS N. 7		MAY 2008
		Sì Sposaitalia Collezioni anticipates the trends for the coming season
				As more outstanding players are subscribing, the participation by top international brands is increasing
				Over 170 collections, ten delegations from the most dynamic markets, new and important top brands, including Vera Wang, Agatha Ruiz de la Prada, Anne Barge, Badgley Mischka Bride, adding up to those brands that contributed to the growth and success of this exhibition, such as David Fielden and Giuseppe Papini. Sì Spositalia Collezioni, the leading exhibition in the wedding industry, will be held again at fieramilanocity from June 20th through 23rd, 2008 (Pavilion 3, entry from Porta/Gate Teodorico). The media campaign planned by Fiera Milano Expocts on the key international papers – which was even strengthened in core markets such as Russia, the Middle East, and Japan so as to further boost “made in Italy” products – has already yielded significant results. Suffice it to say that over 3,000 Italian and foreign buyers have confirmed their attendance through the pre-registration tool alone (pre-registration). A huge work has been done together with ICE (the Italian Foreign Trade Institute) in order to select those markets in which demand is on the increase. Ten delegations have been invited from the Usa, Singapore, Corea, Hong Kong, Giappone, Kuwait, Bahrein, Grecia, Russia and Dubai.
		With a view to fostering fruitful contacts among buyers, American Express is sponsoring the so-called “buyers lounge”, a meeting area reserved to operators. The following brands shall participate in Sì Spositalia Collezioni
		Fashion shows devoted to bridal wear to take place on Saturday and Sunday A new initiative aimed at increasing exhibitors’ visibility
				This edition features a much awaited novelty: fashion shows entirely devoted to bridal wear. For exhibitors, this is a further opportunity to highlight the uniqueness, design, and creativity of their collections before an audience of highly qualified observers. The fashion shows are scheduled to take place on Saturday June 21st and Sunday June 22nd. This new initiative has already received full consensus. Companies have immediately expressed their appreciation and joined in enthusiastically. Such fashion shows will get on-going visibility also after the exhibition, thanks to the “videogallery” section of the Internet site. The provisional catwalk schedule
		Sì Sposaitalia Collezioni subscribes to “Made in Milano” The goal is to join all fashion exhibitions taking place in Lombardy under one and the same brand
				Its name is "Made in Milano" and the goal is to put together all fashion exhibitions scheduled to take place in Lombardy in order to become stronger and more cohesive on the international markets. The initiative was ratified last February by the Regional Government of Lombardy, Fiera Milano, the Milan’s Chamber of Commerce, the National Fashion Chamber (Camera Nazionale della Moda), and the presidents of the key exhibitions in this industry, i.e. MilanoVendeModa, Sì Sposaitalia Collezioni, Proposte, Cloudnine, Micam, Mipel, Mido, Mifur, Milano Unica, Modaprima, neoZone, Touch! and White. The goal of this initiative is to strengthen the whole pipeline and make this worldwide leading business even more competitive.
		CRYSTALLIZEDtm Swarovski Elements: when technology becomes poetry
				Swarovski selected Sì Sposaitalia Collezioni as the place to display the magic of its brand CRYSTALLIZEDtm – Swarovski Elements, through an exhibition of unique items drawing inspiration from the happiest day of life, made by important brand names of the fashion business. Crystallized - Swarovski Elements is the brand that Swarovski has dedicated to shimmering crystals, now evolved into objects of desire, used by designers, creators, and innovators in every sector of design, and appreciated by the most sophisticated clients worldwide. An exclusive brand that marks these innovative and inspiring items, available in a huge variety of shapes and sizes, colours, textures, and trimmings, capable of adding light, feeling, and desirability to any product, object, or accessory. Through the label, whose shape evokes the sharp, geometrical edges of the perfect crystal facets, one will immediately identify the authenticity of the Swarovski crystals used by selected brands and designers. The label pays tribute to the long corporate tradition of creative collaboration with the fashion world, while at the same time proving the product genuineness and integrity. The message is crystal clear: a top quality product with a heart and soul that fulfils the needs of design.
		Renowned for their bright high-precision cut and exciting innovativeness, the CRYSTALLIZEDtm – Swarovski Elements items inspire, trigger your fantasy, and add light to every object they touch and every person wearing them. A quality that celebrates life and has always had an impressive influence on the best talents of design of any historical period. Visit www.crystallized.com
		Hollywood fashion is back on stage with Vera Wang’s collections Mermaid-style clothes and romantic nightgowns are the embodiment of refinement and elegance
				The Vera Wang Spring 2009 collection exudes all of the glamour, seduction, and femininity that defined Hollywood fashion from the 30’s through the 50’s. Siren dresses, slinky charmeuse slips, and romantic ball gowns all epitomize the deliberate polish and sophistication of such stars as Jean Harlow, Rita Hayworth, Marilyn Monroe, and Ava Gardner. Smart, independent, and uniquely American, these women came to define the myth that became American cinema. This season, backs of dresses and gowns provide extra doses of drama and flirtation that make an exit even more significant than an entrance... From giant bows, ties, and petticoats to bouquets of cut blossoms, this is a collection full of style, elegance and importance.
		David Fielden: Precious clothes bestowing security and passion In a relentless quest for perfection, modern fabrics are combined with lace and silks
				“The woman’s secret weapon” how one prominent British fashion editor recently described David Fielden. She was of course, referring to his continued ability to design and produce a collection of sensuous, flattering and exciting contemporary clothes that instantly give the wearer confidence an passion. In 2005 the company celebrates its 25 TH anniversary, a feat for any British designer but all the more notable as David Fielden Ltd has always been self-financed. Based in converted Victorian the Warehouse in Chelsea Whart on the river Thames. David Fielden clothes can be seen in the best retail outlets in the UK, all over Europe, Usa and more recently Japan, Italy alone, he has about 20 stockists. Uncompromising attention to detail, huge respect for women, the appreciation of fine fabrics and silhouettes have became signatures to the label. David’ ability to inspire and direct the team of creative people around him is what has contributed to his success. Always striving for perfection David has pushed the boundaries of convention in design and garment technology using modern and often unusual fabrics alongside traditional laces and silks. David’s design are non subjected to the limitations of tradition; they are avant-garde, creative and finely sophisticated. Originally trained as a theatre and costume designer David became a member of the ballet Rambert and went on to choreograph his own troupe in Paris where they won several award. It was while he was struggling as a young dancer that he discovered a horde of beautiful , old clothes dating from the turn of the century. He set up a shop in “Antiquarius” in the Kings Road and began a roaring trade in selling antique clothing and wedding dresses. This was of the eight of the Kings Road fame and Bianca Jagger and Elizabeth Taylor became customers.
		It was inevitable that eventually the supply of antique dresses would dry up and this led to begin to design and produce his own collection focusing firstly on wedding dresses and subsequently launching an evening wear line. Wholesale orders soon came flooding in and today his customers list includes some of the worlds most beautiful and famous women. The two lines, Sposa and London are a testimony to David’s impressive ability to continually create stunning and sensual designs. David designed the dress for the wedding of TV presenter Anthea Turner, Sara Brightman and Katie Hill. Cindy Lauper, Jane Horrocks, Elizabeth Hurley, Minne Driver and Denise Van Outens are all good clients. David has never lost his interest in the arts and is a keen as ever to see new and innovative productions of theatre and ballet, visit contemporary art exhibitions and the latest restaurants and clubs – all of which inspire his works.
		Dalin and Vinni dress a feminine and sexy bride The must of the season is the Empire style for understated and soft elegance
				The new Dalin, collection is the result of the skilful work of its designer, Mr. Giovanni Quaranta, and is dedicated to a fashion style that is clearly aware of femininity and aims at offering a specific sign of style through its items. Silk white, reproduced in precious yarns that softly wrap the bride’s silhouette, interprets such themes with elegance and sensuality. Combinations of different materials, unprecedented overlaps of lace, great care in selecting each and every detail are all features that make this Dalin collection an expression of great professionalism, and a guarantee for exclusiveness and class. The Vinnì line offers masterpieces of style to the modern bride wishing and choosing a cutting edge product. The theme of this collection revolves around a fashion story that finds expression through impalpable fabrics that take on the form of rouches and flounces, ribbons in delicate hues that add a new light to its items. Embroidery, lace, extremely refined materials, unusual accessories in the universe of bridal wear make each and every item unique and innovative. The must of the season is unquestionably the Empire style that offers an interpretation of elegance that is never excessive, but rather understated and soft, suitable for the bride of the new century.
		The feminine, sexy bridal wear collections by Dalin and Vinnì stand out for their refined taste and tailoring quality, a guarantee of timely and accurate service.
		Marzi: a desire for femininity but also lightness The 2009 S/S collection plays with tradition, changing its volumes and lines
				The 2009 spring/summer bridal wear collection by Marzi is all about style, fashion “masterpieces”, hats that celebrate happy couples (both married and not), romantic bouquets, enchanting tulle, magic feathers, fabulous sequins, for a concept of elegance that is brought to light in all its facets. Precious decorations with flowers, feathers, and leaves blend with the sensuality of tulle, silk, and satin. A desire for femininity but also lightness, which, in this collection by Marzi, translates into unusual colours for the most classical of all ceremonies: fuchsia, canary yellow, orange, silver.
		The collection plays with tradition, changing its volumes and lines: Silver lurex comes back for broad brims with a contrasting white band, layered ruches in sisal make up unusual veils, ivory bonnets in the 1940’s style are enriched with large turquoise flowers, intriguing cloches, fully embroidered with silver sequins, freely boast large flower applications. Hair-bands and hairstyles are commitments of love and blossom with roses and lilies to celebrate their sharing of the most important moment in life.